Strategy. Culture. Leadership.

When the stakes get higher,
how you work together
matters more.

Ascentric works with leaders when growth, change, or complexity make the work harder than it should be.

We help leaders see the pattern beneath the problem, make the hard choices, and build ways of working that hold up under pressure.

Start a conversation Explore the work
Adam Aronovitz smiling in front of a brick wall.
Adam Aronovitz · Founder, Ascentric

Founder-led. Field-tested.

Different settings.
The same human questions.

I’ve spent more than two decades working with groups in classrooms, on rivers, across mountains, in remote communities, inside founder teams, and through difficult organizational change.

The settings have been wildly different. The pattern hasn’t.

When work becomes harder than it should be, intelligence is rarely the missing ingredient. More often, it’s trust, communication, power, conflict, clarity, or the unwritten rules shaping how people work together.

That’s the work behind Ascentric.

Meet Adam
  • 4x Founder20+ years across education, entrepreneurship, and organizational leadership
  • Faculty FellowBerkeley Institute for Human Connection
  • Berkeley-trained Executive CoachBerkeley Executive Coaching Institute
  • EQ-i 2.0Certified practitioner

Recognize any of this?

When work gets harder than it should be, look at how you’re working together.

  • Decisions keep getting revisited.
  • Roles and authority become blurry.
  • People stop saying what they really think.
  • Too many decisions land with the same few people.
  • The strategy changes. Behavior doesn’t.
  • Strong people start working around one another.

What worked at one stage stops working at the next.

Across more than two decades, Adam’s work has spanned organizations and programs including:

Through coaching, facilitation, teaching, organizational leadership, training, and partnership.

From public schools and national-service programs to global companies, government agencies, founder teams, and remote communities, the settings have changed. The questions of trust, honesty, decisions, and repair have stayed remarkably consistent.

In their words

Clearer thinking.
A different way forward.

Experiences from individual leadership work.

Adam has been a thoughtful guide and confidante as I worked through a significant career and life transition. He helped me separate signal from noise and find a path forward that is both authentically mine and worth walking. His style is heart-forward and grounding, but he also pushes. He surfaces the confidence questions and emotional blockages most leaders learn to route around, and he balances that reflective work with a clear sense of what to actually do next. I leave our sessions with more energy and direction than I came in with.
Carlos Flores Global Hospitality CEO · Founder, HumanTag
I was at a crossroads. Working with Adam, the session helped me think like a CEO and be a CEO. He's very good at taking the theory and saying, okay, let's put it in action right away. It's not superficial work at all. If you're going through change, I think that Adam's the person to work with.
Fuzieh Jallow Founder, Terra40
Adam guided me through an illuminating process, from not knowing where to go next to gaining clarity that led me toward pursuing an MBA and making important shifts in my career path. Working together always felt light and inspiring, while also being grounded in clear, actionable next steps. I'm deeply grateful for the support, empathy, and presence Adam brought throughout the process.
Olesia Gudkovskaya Founder, The Art of Leadership

The work

Three ways into the work.

01

Strategy & Organization

Turn strategic choices into an organization that can execute them.

Strategic planning · Organizational design · Decision rights
02

Culture & Teams

Understand what’s happening between people. Build the trust, clarity, and agreements to work differently.

Culture Cartography™ · Leadership teams · Founder / cofounder work
03

Executive Leadership

Work on the real decisions, relationships, and conversations that come with leading.

Executive coaching · Founder / CEO development · EQ-i 2.0

The approach

Strategy points to where you’re going. Culture determines whether people can get there together.

Understand the system inside the gap

Culture Cartography™

A customized organizational diagnostic, built around your question.

 Understand the conditions around it

Class IV™

A lens for leading when the stakes rise.
Changing conditions Change gathers pace ↗
  1. Growth
  2. New technology
  3. New strategy
  4. Leadership transition
  5. Greater interdependence & consequence
Friction
How people work together Practices evolve more slowly ↗
  • Roles
  • Trust
  • Decisions
  • Communication
  • Norms
  • Leadership practices
When conditions change faster than how people work together, the gap creates friction.
  1. 01

    Map

    Find the pattern beneath the problem.

  2. 02

    Align

    Choose what has to change.

  3. 03

    Practice

    Make the new way of working real.

Culture is created by what people repeatedly do together.

Explore the approach

What an engagement looks like

A place to start.
Room to go deeper.

A free fit call helps us choose the right shape of work. You don’t have to move through these in order.

Executive coaching typically begins with a three-month engagement. See how coaching works

Why Ascentric exists

Ascentric exists to help people work together with more trust, coherence, and shared momentum.

The culture is already being built. The question is whether you’re building it on purpose.

Bring that conversation into the room. I speak and facilitate for leadership teams, conferences, and communities ready to look more closely at how they work together.

Speaking, workshops & facilitated sessions

Let’s talk

What is your organization navigating?

Tell me what’s happening and what you’d like to change. We’ll start there.

Start a conversation